MIDU Privacy Center
Privacy Policy
This Privacy Policy explains how MIDU Commerce LLC collects, uses, stores, shares and protects personal information when you visit midu.uk, place an order, create an account, contact us or interact with our services.
Introduction
This Privacy Policy explains how MIDU Commerce LLC (“MIDU”, “we”, “our” or “us”), a Colorado limited liability company, collects, uses, shares and protects personal information through midu.uk.
MIDU Commerce LLC is responsible for personal information collected through midu.uk. By using our website, creating an account, placing an order, contacting us or subscribing to updates, you acknowledge that your personal information will be handled as described in this Privacy Policy.
Information we collect
We may collect the following types of personal information depending on how you use our website:
Name, username, billing name, shipping name, account information and other details used to identify you.
Email address, phone number, billing address, shipping address and communication preferences.
Products ordered, order history, delivery details, returns, refunds, customer service records, payment status and transaction references. Complete payment card details are processed by our payment providers and are not directly stored by us.
IP address, device type, browser type, operating system, pages viewed, referral source, approximate location, session information and cookie preferences.
Email subscription status, marketing preferences, campaign source and interactions with marketing content where applicable.
How we use personal information
We use personal information only where we have a valid business or legal reason to do so. Common purposes include:
Processing purchases
To accept and confirm orders, process payments, arrange delivery, provide tracking, manage returns and refunds, and provide after-sales support.
Protecting customers and the website
To prevent fraud, detect misuse, verify transactions, secure customer accounts and maintain the reliability of our website and services.
Customer communication
To respond to enquiries, send order and service messages, manage complaints, provide delivery updates and resolve customer support requests.
Website performance
To understand how customers use midu.uk, improve product pages, measure performance and optimise website usability and customer experience.
Legal bases for processing
Where applicable data protection law requires a legal basis, we may rely on one or more of the following bases: performance of a contract, consent, compliance with legal obligations and our legitimate business interests.
Used when we need your information to process an order, collect payment, deliver products, manage returns or provide customer support.
Used for optional cookies, email marketing and similar activities where your permission is required. You may withdraw consent at any time.
Used when we must retain or disclose information for tax, accounting, consumer protection, fraud prevention, regulatory or legal compliance purposes.
Used to operate and improve our website, prevent fraud, analyse business performance, provide customer service and protect our legal rights where those interests are not overridden by your rights.
Who we share information with
We may share personal information with trusted service providers and other parties only where reasonably necessary to operate midu.uk, process transactions, fulfil orders, protect our business or comply with legal obligations.
These parties may include payment processors such as Stripe or PayPal where available at checkout, banks, fraud-prevention providers, couriers, hosting providers, website service providers, analytics services and professional advisers. We do not sell personal information for monetary payment. Service providers are expected to process information only for authorised purposes and protect it appropriately.
International transfers
MIDU Commerce LLC is based in the United States, and some of our service providers, suppliers or delivery partners may process personal information in the United States, the United Kingdom, China or other countries outside the country where you live. Where required by applicable law, we use reasonable safeguards such as contractual protections, approved transfer mechanisms and service-provider security requirements.
How long we keep information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, fulfilling orders, meeting legal and accounting obligations, resolving disputes, preventing fraud and maintaining business records.
Kept for the period reasonably required for payment processing, accounting, tax, customer service, fraud prevention and legal recordkeeping.
Kept for as long as reasonably necessary to respond to enquiries, manage complaints, resolve disputes and provide service follow-up.
Kept until you unsubscribe, withdraw consent, object to marketing or the information is no longer needed for the relevant purpose.
Stored according to the duration described in our Cookie Policy or until you clear, change or reset your preferences.
Your privacy rights
Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, restriction of or objection to the processing of your personal information. You may also have the right to receive a portable copy of certain information, withdraw consent or lodge a complaint with an applicable data protection authority.
To exercise a privacy right, contact us at support@midu.uk. Please describe your request clearly. We may need to verify your identity and may retain information where required by law or where a lawful exception applies.
Cookies and similar technologies
We use cookies and similar technologies to operate midu.uk, maintain security, remember preferences, support shopping and checkout functions, measure website performance and manage optional analytics or marketing features. Where required, optional cookies are used only after consent. For more information and preference controls, please read our Cookie Policy.
Privacy questions?
If you have questions about this Privacy Policy, wish to exercise a privacy right or want to know how MIDU Commerce LLC handles personal information, please contact us. Our principal business address is 5486 Segundo Dr, Loveland, Colorado 80538, United States.
